Our marketing research

According to the internet information, the market size of China's maternal and infant industry will be around 500 billion US dollars in 2021.

In this year, although affected by the epidemic situation, same as the overall market size of the domestic maternal and infant, our diapers and pants and other personal care products will continue to maintain a slight growth, and in 2023, the market size might  have the opportunity to exceed 600 billion US dollars in China. 

Due to the development of the maternal and infant products industry and the upgrading of consumption, the related products in China are also gradually enriched, including milk powder, diapers, zero complementary food, nutritional supplements, maternal and infant care, children's wear, toys, pregnant women's products and other categories. 

All kinds of brands also provide different levels of products for different age groups of mothers and infants through the development of the whole industry chain. And we began to implement the strategy of diaper grade segmentation to adapt to this market situation 3 years before. 

Now, the number of enterprises, products, marketing channels and retail stores related to this industry is increasing several times, and the market competition will become more intense.