China has a big market of adult diapers and related products

Compared with the market of adult incontinence products in developed countries such as Europe, America and Japan, the market of adult incontinence products such as adult diapers and change pad in China is much smaller. 

The market penetration rate of adult incontinence products in China, such as adult diapers and adult pull-ups, is only about 4%, while the world average is about 11%, and that in Japan is 80% or more.

Chinese consumers are still in the passive consumption stage and will not take the initiative to pay attention to the use of incontinence products such as adult diapers. According to the current situation, patients with mild incontinence basically think of some simple ways to deal with it and are unwilling to use professional products. In addition, incontinence products such as adult diapers, pull-ups or nursing pads are used every day, and the cost is high, so ordinary consumers are unwilling to bear it.

The total quantity of disabled and semi-disabled patients in China exceeds 40 million. According to the penetration rate of 10%, the market size of incontinence products such as adult diapers in China will exceed 1 billion US dollars.